SkillSuite Subscription Plans & Free Trials
USER EXPERIENCE AND VISUAL INTERFACE DESIGN
Experience and interface design for subscription plans on SkillSuite website and software.
COMPANY OVERVIEW
SkillSuite is a training tool for business employees. SkillSuite helps businesses minimize the headache for training and employees and makes it easy for business leaders to share training materials and track employee progress.
THE TEAM
1 UX Designer, 6 Developers, 1 Product Owner
How did I have impact?
Creating, developing, and presenting new user experience ideas
Designing interface, creating prototype, and doing usability testing
Worked closely with developers to ensure high quality work
What was the problem?
Stakeholders noticed that the plan subscription process needed to be improved on the website and within the software.
Proposed solutions to the problem
After having done a basic pricing page on the website the plans were simplified and a features comparison chart was created to visualize the differences.
8 Different Plan Options
Our first rendition, but there were too many options to choose from.
4 Different Plan Options
Reduced options to choose from, with available add-ons.
Simplified Plans with Drop Down to Select # of Users + Comparison Chart
Narrowed the number of plans down to 3 plan options and included a features comparison chart.
Not every situation allows for the ideal experience design process for a development team. I experienced the following challenges while working on this project:
Not Making Up Minds
Constant back and forth from the stakeholders on pricing structure and what would be included in a free trial.
Stakeholder Pushback
Oftentimes those who are emotionally invested in the project are so focused on what they think is important that they automatically assume they know what the user wants. When those wants don’t match up, it can result in wasted time and money.
Rushed Timelines
Rushing the design process can result in lower quality design and development because of not allowing the necessary time to think through any potential problems or properly test ideas.
Lack of Roadmapping
Skipping the original standard process of long-term roadmapping for a product can often result in wasted time and money because of lack of planning for the long term goals of a product.
Experience Design
First, I mapped out the experience how the website would calculate and display the pricing based on number of users in a subscription plan.
Proposed solutions to the problem
Zach, CEO, easily selects plan from website that serves the number employees he has to get his company started on the free trial.
Kristi, the HR Manager, upgrades the plan at the end of the free trial.
How did it improve?
Business managers can more easily select a plan that suits their business’ needs.
Narrowing down the subscription plan options to three different pricing packages made it easier for the users to choose a plan and also be able to compare features.
How did it do?
The new pricing page is proving to be an improved user experience.
Sales went up by 125% with website redesign
Simpler process for selecting a plan by having few plans to choose from
Ability to select number of users in your business in order to view accurate pricing
Ability to compare plans and pick the one that was most fitting
What did I learn?
I learned positive things and where there was room for improvement.
POSITIVE TAKEAWAYS
Users like comparison charts to help visualize what value they will be receiving from their purchase.
