GPS Website
USER EXPERIENCE AND VISUAL INTERFACE DESIGN
We improved the website experience to better highlight services, benefits and testimonials.
COMPANY OVERVIEW
GPS Capital Markets provides corporate foreign exchange services to help companies manage foreign currency risk and execute foreign currency transactions.
THE TEAM
1 UX Designer, 1 Developer, 2 Stakeholders
How did we have impact?
Creating, developing, and presenting new interactive user experience ideas
Designing interface, creating prototype, and doing usability testing
What was the problem?
Stakeholders wanted a more interactive and more visually appealing user experience on their website to highlight the benefits of working with their company and excellent customer service.
GPS saw a need to make their website more attractive and understandable through redesigning the visuals and layout to have interactive features that highlight benefits and positive client experiences.
Visuals were too dark and too blue.
Images didn’t accurately portray services and capabilities.
Site is too static with no animations.
Lack of client testimonials.
Proposed solutions to the problem
Highlight statistics, services and client testimonials. Add visual animations and more images of professional people and visuals that accurately portray subject matter.
Revamping the visuals and interactivity better showcase tailored solutions and highlight exceptional customer service
Brighten up page
Less heavy blue to brighten up and lighten up the page
More images of people
Less abstract images and more images focused on business people and corporations
Visual animations
Create interactive visuals to create interest
Flip cards
Flip cards to highlight solutions and services
Testimonials
Rotating testimonials to highlight customer service
Industry Pages
Individual industry pages with proposed solutions and testimonials
Mobile responsiveness
Design site to be mobile-friendly and responsive for different screen sizes
Rotating statistics
Interactive flip cards for services and solutions
Rotating testimonials
Unique pages to highlight solutions for different industries
How did it improve?
GPS could better educate their clients and potential clients about the benefits and features of GPS, and how they service different industries.
The redesign made it easier to see the benefits and features of GPS with interactive statistics, features and testimonials.
How did it do?
The website design proved to be a useful user experience.
The redesign made it easier to see the benefits and features of GPS with interactive statistics, features and testimonials.
A site that GPS could use to showcase tailored solutions and highlight exceptional customer service
We’re excited to announce that our newly enhanced website is launching this afternoon. Featuring expert UX redesign and expanded content, the site delves into detailed information about our solutions. It also highlights GPS’ exceptional customer service, with testimonials and insights into our client-first philosophy. As we’ve mentioned on past calls, the new website includes industry-specific landing pages that showcase tailored solutions for: Technology Hospitality Food and Beverage This update is possible because of your feedback and the goal to make GPS’ technological capabilities and brand “better every day.” A big thank you to everyone who contributed to the redesign. Your work is appreciated!
HANNAH, GPS MARKETING EXPERT
What did we learn?
We learned positive things and saw great results.
POSITIVE TAKEAWAYS
Users like easy to digest information to get a better and quicker idea of the company.
Being able to visualize important data is essential and critical for financial decision-making for companies
More interesting visuals to engage users and create interest
RESULTS
Real client testimonials made it easier to see how GPS successfully helps different industries.
Easier for potential clients to see the benefits and services that GPS has to offer.
Interactive UI to break down stats, benefits, features and testimonials.
Site was redesigned to be more mobile-friendly and responsive.